A strategic approach is particularly important in communications. Because familiarity with your target group is crucial for getting your message out at the right place and the right time. Ideally, your company’s marketing strategy will be accompanied by PR and press liaison work.
Whether a blogger event or product placement: bloggers are relevant influencers and opinion leaders. With their credibility and authenticity along with grass roots communication with fans and followers they are highly valued. Influencers can support your brand with positive image transfer by means of storytelling within your target group.
Nowadays it’s no longer enough to just focus on the product or the customer. CSR – or Corporate Social Responsibility – describes the voluntary contribution made by companies to support societal, social or ecological issues. The responsible actions of companies are now increasingly in the public eye.